Make decisions tournament-style: Choose your favorite between two options until only one winner remains.
1. Add your choices
Enter all the options you are considering, e.g. Job A, Job B, etc.
2. Start comparing
You are shown pairs one after another and always pick the option you like more.
3. A winner will emerge
Even with dozens of options, you'll only ever have to choose between two.
Score options against weighted criteria
Spin the wheel to pick a choice
Keep removing the option you like least
Options removed every few seconds
Quickly rate options based on how they feel
Hide options until after choosing
Which job offer appeals most? What's your next travel destination? When you have many choices to consider, pairwise comparison cuts through the complexity by breaking everything down into simple either-or decisions.
Rather than trying to mentally juggle all options simultaneously, this tournament-style approach lets you focus on just two choices at a time. Your brain is naturally wired to make relative comparisons, and by systematically working through pairs, you build a complete ranking based on your actual preferences rather than arbitrary ordering.
Pairwise comparison leverages a fundamental insight from decision science: humans are better at relative judgments than absolute rankings. When asked to rank 10 restaurants, you might struggle with where to place each one. But when asked Do you prefer Restaurant A or Restaurant B? the answer often comes immediately.
The tournament format ensures that your ultimate winner has "defeated" every other option through a series of head-to-head matchups. This creates confidence that your final choice genuinely reflects your preferences, not just recency bias or the arbitrary order you considered options.
Behind the scenes, the tool uses optimized bracket mathematics to minimize the number of comparisons needed. The algorithm handles bye rounds automatically when you don't have a perfect power-of-two number of options.
The visual progression from active choices to completed comparisons helps you track your decision journey. You can see which options you've preferred in past rounds, building confidence in the process as patterns in your preferences emerge.
The number of comparisons is always exactly one less than your number of options. So 5 options require 4 comparisons, 10 options require 9 comparisons, etc. This is mathematically optimal - you can't determine a winner with fewer comparisons.
The tournament structure means each decision builds on previous ones, so you can't change earlier choices without restarting. However, your gut reaction to the final winner often reveals whether the process worked: if you're disappointed, that's valuable information about your true preferences.
Direct ranking becomes exponentially harder as options increase, and you're more likely to be influenced by order or recent thoughts. Pairwise comparison isolates each decision, making it purely about the relative merit of two specific options.
The tool supports up to 32 options, which would require 31 comparisons. However, it works best with 6-20 options: enough to be meaningful but not so many that decision fatigue sets in.